This Globe and Mail article by Simon Houpt, which is a good read, asks more questions than it answers about how the media is handling Donald Trump:
“His appeal raises hard questions: about clickbait versus quality journalism, and whether the two are mutually exclusive; about bias and fairness; about polls; about outrage journalism; about the little-examined role that class plays in media; about journalistic integrity; about whether the media – even the media outlets that position themselves as the true voices of real people – are actually in touch with real people.”
Whatever the answers, Trump is using his notoriety to make him money, not to make him president. He knows the media loves bad news and sensationalism, so they will pile on to the next story about the sky falling.
Trump has little chance of getting more than a fringe vote and the GOP won’t think he’s so grand when it’s time to pick a viable contender who can get the votes that Romney couldn’t attract.
Perhaps the Trump benefit is that more people will vote due to the heightened news coverage and awareness. If so, the media can be credited with helping to get out the vote, even if they’re struggling with how to report on Trump.