The Weather Network / MétéoMédia

It’s hard to blog when you’ve started a new job. Actually, consistent blogging is challenging, period. But enough excuses.

The Weather Network (MétéoMédia in Québec), where I started last month, has done something smart with its marketing communications department. It has linked PR, marketing, research and social together to engage and inform the millions of people who connect with this popular brand.

Canadians like talking about the rain, snow and temperatures, as you’ll see in our very active Facebook communities here and here. People also like our:

And then there`s our regional and national television broadcasts, examples of mainstream media`s continued dominance over digital. Social media is increasingly important but TV still attracts much of our attention and delivers big impressions, unique users, referrals, activation and growth. The metrics are clear and the opportunity is great to do interesting work at this media company.

As my learning curve levels out, I plan to post here more frequently.

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