The release below announces an exciting next step for me as I begin my new role as Director of Earned Media at TBWA\TORONTO. This gig allows me to combine my PR and social media experience with the firm’s considerable digital and mass media expertise.
Social media is forcing organizations to think and act differently when it comes to communications. As earned media (social media and PR) grows and unearned media (advertising) evolves, communications firms are working to make sense of the changes.
At TBWA\TORONTO we’ve seized this opportunity for change by disrupting the traditional ad agency model. By combining all disciplines into one incredibly creative team we’re able to offer what many clients want: fully integrated marketing communications.
The future of communications is now, and it’s here at TBWA\TORONTO.
TBWA\TORONTO hires new Director of Digital Media Arts and Director of Earned Media
Award-winning Toronto office hires digital marketer, Tasha Dean, and public relations veteran, Trevor Campbell
TBWA\TORONTO’s vision is to be the leading Canadian firm using creativity to connect people with brands via earned media, unearned media, owned media and created media. This vision has become reality with the hiring of Tasha Dean as Director of Digital Media Arts and Trevor Campbell as the Director of Earned Media.
A rising star in interactive production, Dean brings more than 15 years of digital branding and marketing innovation to TBWA\TORONTO. Her brand work includes Telus, Mini, Koodo and Molson and she has been recognized at Cannes, One Show, Webby Awards and the Cassies. Dean previously worked at Taxi.
The past president of Porter Novelli Canada, Campbell brings more than 16 years of public relations success to TBWA\TORONTO. He has helped industry-leading clients develop marketing communications strategies to strengthen brands and influence North American audiences.
“Trevor and Tasha are fantastic additions to TBWA\TORONTO’s leadership team,” said Jay Bertram, president of TBWA\TORONTO. “Tasha’s incredible digital marketing and social media expertise have already helped our clients build their brands online. And Trevor’s established public relations and social media smarts will enable clients to benefit from our fully integrated services.”
“Working side-by-side with digital and mass media presents an unmatched opportunity to develop compelling client programs,” said Campbell. “The media landscape is in flux and TBWA\TORONTO is prepared to manage all aspects of the marketing communications mix.”
“I love the marriage of creative and technical,” added Dean. “Watching great creative come to life when executed flawlessly is a really exciting moment. Digital is the new mass and we should embrace it.”
TBWA\ Toronto (www.tbwa-toronto.com) creates Disruptive ideas that help drive growth. We make brands famous for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan, Petro-Canada and Visa. As a top-five, worldwide marketing communications firm, TBWA\ Toronto’s industry-leading Media Arts talent covers paid, earned, owned and created media. TBWA\ TORONTO knows that creativity drives growth, as illustrated by Fast Company Magazine placing TBWA 24th on its list of “The World’s 50 Most Innovative Companies.”