It’s always good news when a well-respected publication such as the Economist writes something positive about your industry. Much has been said and written by many marketing communications insiders about the challenges and opportunities faced by our industry. This navel-gazing is necessary and a lot of smart points have been made.
However, the tips, tricks and top-10 lists offered by so many thought-leaders don’t resonate as widely as the always coveted third-party, on-message endorsement. It’s golden when someone else sings your praise, especially when that third-party is influential.
Additionally, I think the big companies alluded to in the Economist article could have avoided or limited negative publicity and the associated costs by choosing to include PR as part of the organizing principle for their business strategy and decisions.
I’m glad that the Economist is once again reminding us of the power of PR.