My annual summer vacay at the cottage with my girls, wife Lori and three daughters, is different this year. It’s nearly as relaxing as usual – I’m into my second week and city responsibilities have mostly diminished in priority. However, this year I find myself in between jobs.
Just last month I was the president of the Canadian operations of a leading PR firm, Porter Novelli, this week I’m moving on to the next phase of my career. Exciting times.
So as I watch the sunset into a beautiful evening that precedes what will be another wonderful day on Lake Temagami, I’m thinking about what I’d like to do next.
I know and like client service. Working with great colleagues and clients, getting so many people to appreciate so many brands, products and services will always be riveting, especially as we move into what one friend calls the golden years of PR. But wait, I also read that PR is dead as we know it and I hear that advertising is flailing and social media is changing everything. I also know that sales, profits and meaningful results have never been more important.
So as I enjoy the cottage and think about what I’d like to do next , I see a lot of opportunity to take what I know about the art and science of influence and engagement to the next level. I could do this at another agency, as a stand-alone consultant, as the communications lead for a great company, as the operations lead for a company that also needs marketing help, and/or in tight collaboration with advertisers. Im’ sure I could also run a business given my most recent experience.
The options are more than a little interesting.