The Canadian Council of PR Firms is a national organization of leading public relations consulting firms operating in Canada. The CCPRF is dedicated to promoting the role of public relations in business strategy and organizational performance.
Given all the discussion about the rise of social media, the death of newspapers and decline of traditional media, the death of advertising and the rise of PR which has now been replaced by the death of PR as we know it, you can imagine some of the things we’ve talked about at our Council meetings.
With all this flux and change in the air, the Council felt it would be great to get a broader perspective so we invited the following panelists to share their points of view:
- Dr. Terry Flynn, assistant professor, DeGroote School of Business and national president of the Canadian Public Relations Society
- Mathew Ingram, online communities editor, Globe and Mail
- Keith McArthur, sr. director, digital communications, Rogers
I’m fortunate enough to join them on stage as the moderator which will give me the opportunity to facilitate the discussion that will ideally generate insights about the current and future state of the PR industry.
As I prep for the event I’ve assembled questions from CCPRF members and my colleagues. To this end, I’d be interested in your questions and points of view which I’ll use if I can at the event.