Despite all the gloomy details about our wonderful newspapers, few hits pack the punch of getting covered in a daily like the Globe and Mail. It’s a respected news source for a lot of people like me, my clients and many others. I wrote last month about how I get my news and the Globe, among other dailies, was near the top of my list.
Sure the way we get our info is changing and some traditional news outlets unable to adapt are dying, but they’re still influential.
Which is why I enjoyed this article about the symbiotic relationship between business and business media. Besides the interview tips shared by Mark Nusca of Porter Novelli, the article outlines how to get coverage for your company.
As we all work to thrive and survive, this type of direct-from-the-source business guidance makes sense.