I’ve been invited by Joseph Thornley to be a panelist at the Centennial College Unconference where I’ll have the pleasure of discussing how SM can help start and build careers in PR. There’s certainly a lot to cover as you’ll see on Pro PR where Joseph received lots of good responses about the importance of SM and how to embrace it. One repeated point: just do it; the more you do, the better you’ll do. Another point: there’s much more to SM than Facebook, YouTube and blogs. And then there’s this small point: make sure SM fits your communications strategy. All good info that should make for an interesting discussion on Nov 12.