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Posts Tagged ‘The Weather Network’

Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]

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It’s hard to blog when you’ve started a new job. Actually, consistent blogging is challenging, period. But enough excuses. The Weather Network (MétéoMédia in Québec), where I started last month, has done something smart with its marketing communications department. It has linked PR, marketing, research and social together to engage and inform the millions of [...]

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