Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]
Posts Tagged ‘social media’
Live Tweeting The Weather
Posted in communications, news, social media, The Weather Network, Trevor Campbell, twitter, tagged communications, news, social media, The Weather Network, twitter on August 25, 2011 | Leave a Comment »
VHF Transceiver at the Cottage
Posted in blogging, communications, Digital, media, PR, social media, Trevor Campbell, tagged Facebook, Google+, pr, social media, Trevor Campbell, twitter on August 7, 2011 | Leave a Comment »
It’s been a hot summer up at the cottage in the near north of Ontario and the lake is warmer than usual. I love the combination of new and old here. We have Wi-Fi and an outdoor shower under the trees, a very modern kitchen and fire pit on the rocks by the water. In [...]
Planning For The Next Big Thing
Posted in advertising, communications, Digital, Marketing, media, MeteoMedia, PR, The Weather Network, Trevor Campbell, tagged communications, marketing, pr, research, social media, Trevor Campbell on August 2, 2011 | Leave a Comment »
I’ve recently completed the fiscal year 2012 corporate communications plan for The Weather Network / MétéoMédia where I work. With help from my team, we’re working to increasingly participate in weather-related conversations, online and off. This may seem like an easy task given that Canadians love talking about the weather and TWN/MM are popular brands. [...]
Black Print on White Page
Posted in blogging, communications, Digital, public relations, social media, tagged blogging, communications, Digital, pr, social media, Trevor Campbell on February 20, 2011 | Leave a Comment »
Does text colour matter? Specifically, online, is black print on a white page easier to read than white print on a black page? Yes it is because it’s easier on your eyes. We’re also accustomed to this colour scheme based on all the newspapers and books we’ve read. I’ve always believed black-on-white is better and a [...]
Newspapers: Still Popular
Posted in blogging, communications, Digital, journalist, Marketing, media, newspaper, social media, tagged Digital, marketing, media, newspaper, pr, social media, Trevor Campbell on February 14, 2011 | Leave a Comment »
I’m one of the more than 14.7 million Canadians reading newspapers. Many of whom likely didn’t know that the newspaper industry is thriving. Prior to seeing this Toronto Star story about this surprisingly robust medium, I thought I might be out of touch and wasting time on broadsheets visa vis digital information sources. You see, I enjoy the [...]
Fine Line Between Earned and Paid Media
Posted in advertising, blogging, communications, Earned Media, journalist, Marketing, Paid Media, public relations, social media, tagged advertising, blogging, Branding, Earned Media, marketing, paid media, public relations, social media on December 3, 2010 | 2 Comments »
I read a smart post by Dave Fleet about “Why Paying Bloggers For Posts Changes the Game.” He basically says that paying for the post turns it into paid media, also known as advertising. And if the media, or coverage, is paid for then perhaps the advertiser influences the content. This paid content emerges as [...]
Smart Marketing?
Posted in hashtag, Marketing, social media, twitter, tagged hashtag, marketing, social media, twitter on November 18, 2010 | Leave a Comment »
I just heard that KFC is offering a $20,000 college scholarship for the best high school tweet. My initial reaction is that KFC will get a lot of marketing mileage. As a dad, if my girls were high school seniors, and if we lived in the US, I’d tell them to start tweeting; $20K is $20K! [...]
Offline
Posted in blogging, social media, Wireless, tagged blogging, social media, Wireless on May 31, 2010 | Leave a Comment »
I recently spent a weekend at the cottage basking in the glory of hot, sunny days, cool nights and very few bugs. It was a great time enjoying family and life and being offline. Not by design of course, our high-speed modem died and there was no way to get a replacement during the few [...]
Toronto Parks and Trees Foundation
Posted in Uncategorized, tagged Earned Media, public relations, social media on May 12, 2010 | Leave a Comment »
Last night I saw the power of what a group of dedicated people can do for a good cause. The Toronto Parks and Trees Foundation is a charitable public foundation dedicated to enhancing Toronto’s green spaces. For the past three years on the Monday after Mother’s Day, the Foundation has hosted an annual Green Tie [...]
Moving on
Posted in advertising, Business, communications, public relations, social media, tagged advertising, marketing, public relations, social media on August 10, 2009 | 4 Comments »
My annual summer vacay at the cottage with my girls, wife Lori and three daughters, is different this year. It’s nearly as relaxing as usual – I’m into my second week and city responsibilities have mostly diminished in priority. However, this year I find myself in between jobs. Just last month I was the president [...]
Twigitty Tweets
- RT @MobileSyrup: Facebook looking to purchase Opera Software and release its own branded browser? bit.ly/KZRF6a 2 days ago
- Super insightful future of the open vs closed Internet discussion. @davewiner #mesh12 3 days ago
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