I’ve recently completed the fiscal year 2012 corporate communications plan for The Weather Network / MétéoMédia where I work. With help from my team, we’re working to increasingly participate in weather-related conversations, online and off. This may seem like an easy task given that Canadians love talking about the weather and TWN/MM are popular brands. [...]
Posts Tagged ‘marketing’
The Power of Words…. And Images
Posted in advertising, Marketing, media, public relations, tagged advertising, marketing, pr, Trevor Campbell on April 20, 2011 | Leave a Comment »
This well-conceived and persuasive spot by online content specialists, PurpleFeather, reminds me that some ads are great.
Do Mixed Messages Dilute Trust?
Posted in authenticity/credibility, communications, public relations, tagged Edelman, marketing, pr, Trevor Campbell on January 27, 2011 | Leave a Comment »
After reading the survey results in this year’s Edelman Trust Barometer, in addition to media coverage, I wonder if the survey confirms that mixed messages dilute trust. In the US, where trust is down across the board according to the survey, the well-coordinated messages from the Republicans, Tea Party and conservative pundits contradict everything stated [...]
Social Finance
Posted in Non-profit, tagged communications, marketing, Non-profit, pr, Trevor Campbell on January 19, 2011 | Leave a Comment »
Interesting Globe and Mail article by Tara Perkins about a progressive idea for non-profits to issue bonds and start businesses. This so-called social impact bond resembles an equity investment and could provide investors with returns based on the successful work of the non-profit. For instance, in the UK, money raised by a bond goes to [...]
