Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]
Posts Tagged ‘communications’
Social Finance
Posted in Non-profit, tagged communications, marketing, Non-profit, pr, Trevor Campbell on January 19, 2011 | Leave a Comment »
Interesting Globe and Mail article by Tara Perkins about a progressive idea for non-profits to issue bonds and start businesses. This so-called social impact bond resembles an equity investment and could provide investors with returns based on the successful work of the non-profit. For instance, in the UK, money raised by a bond goes to [...]
Let Him Speak
Posted in brand, communications, Corporate, tagged communications, freedom of speech, public relations on January 8, 2011 | Leave a Comment »
I may not agree with everything said in the video below but my corporate communications advice would be to let him speak. Why? It makes more sense to limit the focus of the story on the guy with the megaphone instead of focusing the story on the brand that tried to silence freedom of speech.
Rotman Commerce Marketing Association
Posted in communications, public relations, Trevor Campbell, tagged Branding, communications, public relations, Trevor Campbell on December 2, 2010 | 3 Comments »
Recently, I had the privilege of sitting on the other side of the pitch table and evaluating University of Toronto Rotman Commerce students who were presenting marketing ideas for a fictional product. The product this time was an allegedly carcinogenic, 1989 cell phone. Brand Blitz is an annual marketing exercise for these young business students to [...]
