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Posts Tagged ‘advertising’

The Power of Words…. And Images

Posted in advertising, Marketing, media, public relations, tagged , , , on April 20, 2011 | Leave a Comment »

This well-conceived and persuasive spot by online content specialists, PurpleFeather, reminds me that some ads are great.

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Fine Line Between Earned and Paid Media

Posted in advertising, blogging, communications, Earned Media, journalist, Marketing, Paid Media, public relations, social media, tagged , , , , , , , on December 3, 2010 | 2 Comments »

I read a smart post by Dave Fleet about “Why Paying Bloggers For Posts Changes the Game.”  He basically says that paying for the post turns it into paid media, also known as advertising. And if the media, or coverage, is paid for then perhaps the advertiser influences the content. This paid content emerges as [...]

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Mass Media Still Massively Infleuntial

Posted in advertising, authenticity/credibility, brand, communications, tagged , , on May 18, 2010 | Leave a Comment »

When I first saw General Motor’s CEO, Ed Whitacre on a TV ad saying GM had paid back the government loans five years early I thought “damn, that’s impressive.” Apparently a lot of other consumers also liked what they saw, according to polling firms. But wait a minute, it turns out that these GM ads [...]

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Branded Content

Posted in advertising, brand, Earned Media, social media, TBWA\TORONTO, tagged , , on April 21, 2010 | Leave a Comment »

Here’s a great post on the MAD Blog which is owned and operated by TBWA\EUROPE. The post is pulled from the weekly memo penned by Jean-Marie Dru, Chairman of TBWA\ Worldwide. He says, “We have been talking about branded content for years. And also of brand content. In the first case, the brand participates in [...]

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Moving on

Posted in advertising, Business, communications, public relations, social media, tagged , , , on August 10, 2009 | 4 Comments »

My annual summer vacay at the cottage with my girls, wife Lori and three daughters, is different this year. It’s nearly as relaxing as usual – I’m into my second week and city responsibilities have mostly diminished in priority. However, this year I find myself in between jobs. Just last month I was the president [...]

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