Comments for Message Medium

Comment on Rotman Commerce Marketing Association by simon Blackwell

simon Blackwell — Tue, 07 Dec 2010 01:59:16 +0000

perhaps Rotman needs Trevor Campbell to teach PR as part of their marketing programs?
just sayin’

Comment on Fine Line Between Earned and Paid Media by Trevor Campbell

Trevor Campbell — Fri, 03 Dec 2010 17:12:30 +0000

Thanks, Jen. I basically agree but the traditional PR guy in me is still grappling with the idea of paying for coverage. That said, your network model makes sense.

Comment on Fine Line Between Earned and Paid Media by Jen Maier

Jen Maier — Fri, 03 Dec 2010 16:22:07 +0000

Great thought provoking post, Trevor. Having been on both sides of the equation as brand marketer and “blogger” I feel strongly that the way to resolve this grey area is by clearly defining one’s objectives. What is the brand paying for? What is the blogger getting paid for?

Developing clear guidelines and best practices on both sides will insure that there is no question on either side and will protect the brand and the blogger. This is exactly why we developed the UrbanMoms Network. It provides a professional service to brands – access to influencers with clear parameters on both sides.

As I always say to my clients, it is critical to align yourself with a partner in the social media space that you trust and can help you navigate its unique complexities. It’s not as scary a place as it first appears!

Comment on Rotman Commerce Marketing Association by Trevor Campbell

Trevor Campbell — Fri, 03 Dec 2010 02:19:03 +0000

Thanks for your comment, Rachel. I’ve asked this question of a couple students who contacted me. I’ll definitely let you know what I hear. It was also great meeting you.

Comment on Rotman Commerce Marketing Association by Rachel Segal

Rachel Segal — Thu, 02 Dec 2010 23:57:06 +0000

Indeed – without a basis in crisis/issues comms fundamentals, the ask was immensely more difficult (though oddly simplified) than it could have been. Who do we need to talk to in order to change this?

Great to meet you that night.

Rachel

Comment on Rotman Commerce Brand Blitz by Rotman Commerce Marketing Association « Message Man

Rotman Commerce Marketing Association « Message Man — Mon, 08 Feb 2010 05:29:21 +0000

[...] with the Brand Blitz competition between the top three teams presenting their marketing plans. As before, it was an impressive display by smart kids showing a lot of [...]

Comment on Radio’s part in the marketing mix? by Trevor Campbell

Trevor Campbell — Wed, 03 Feb 2010 03:19:38 +0000

Thanks for your comment, Lars. Metro Morning may want to mimic Q and produce video of some of its guests in addition to using other social media to expand its reach.

Comment on Radio’s part in the marketing mix? by Lars Hansen

Lars Hansen — Tue, 02 Feb 2010 19:30:52 +0000

Andy Barrie led a team that did a true makeover on CBC Radio One that took them from a paltry audience of some 7,500 many years ago when they still broadcast on the AM dial to being the number one morning radio show in the GTA. No small feat.

What is also sadly true is that what makes Radio One interesting as a listener is that it still has resources i.e. journalists who gather and report news. By comparison too much of the alternative talk or information radio we have today is limited in its resource to talk show opinion style programing or rip and read items.

In terms of marketing that dramatically limits the interest potential of radio as an effective medium and also the type of stories they can be reasonably expected to engage in.

It will be interesting to see if a new Metro Morning will be able to improve on what is already significantly better than many of the alternatives available.

Comment on Friends of Science by Tribalism, Bias and Climategate « Message Man

Tribalism, Bias and Climategate « Message Man — Sun, 06 Dec 2009 16:36:45 +0000

[...] More persuasive than the radio campaign launched by the Friends of Science that I commented on here. As I said, the climate skeptics needed to collaborate and use social media instead of attack ads. [...]

Comment on The new letters to the editor by Trevor Campbell

Trevor Campbell — Tue, 24 Nov 2009 01:49:27 +0000

Yes, I try to be as prudent as possible. Thanks for your comment.