I had the pleasure recently of participating as a judge at the University of Toronto’s Rotman Commerce Brand Blitz. Championed by Nicholas Austin, VP and managing director at Segal Communications, which sponsored the competition, the Brand Blitz is a marketing exercise for young business students to learn about advertising and communications. It’s also an opportunity for them [...]
Archive for the ‘Trevor Campbell’ Category
Friends of Science
Posted in authenticity/credibility, public relations, Trevor Campbell on November 18, 2009 | 1 Comment »
The Friends of Science may be focused on the “shift in recent years away from the important emphasis of previous decades on continual reductions in air and water pollution.” But it’s not clear to me why any group concerned about the environment would choose to challenge the climate change movement which is also concerned about the [...]
Public Relations: Customer Service Experts
Posted in authenticity/credibility, brand, communications, customer engagement, public relations, stakeholder, Trevor Campbell on November 16, 2009 | 2 Comments »
Public relations pros are the best customer service reps. Of course there are many great and helpful CSRs working in various client-side customer service departments dedicated to solving problems. However, it’s been my experience that when customers call the PR team, after not getting any satisfaction through the usual CSR routes, their problem gets solved. Here’s why, [...]
Mixed messages, H1NI and the flu vaccine
Posted in communications, Health care, public relations, Trevor Campbell, Uncategorized on November 3, 2009 | Leave a Comment »
If I was planning the communications campaign for H1N1 and the flu vaccine I would have done things differently than what I’ve observed since the virus emerged as an issue. While there are obvious challenges to managing a national/international issues campaign, I think too much focus was put on the deadly implications of the virus. The [...]
Will this apology make a difference?
Posted in authenticity/credibility, communications, Corporate, news, public relations, Trevor Campbell on September 23, 2009 | Leave a Comment »
SIGG CEO, Steve Wasik, is sorry. SIGG, which is, or was, a leading maker of reusable water bottles recently admitted that prior to August 2008 and contrary to what consumers believed, its popular bottles contained the chemical Bisphenol-A. BPA can leach into water and apparently poses health risks. As most people know, SIGG was forced [...]
