Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]
Archive for the ‘Trevor Campbell’ Category
Rotman Commerce Marketing Association
Posted in communications, public relations, Trevor Campbell, tagged Branding, communications, public relations, Trevor Campbell on December 2, 2010 | 3 Comments »
Recently, I had the privilege of sitting on the other side of the pitch table and evaluating University of Toronto Rotman Commerce students who were presenting marketing ideas for a fictional product. The product this time was an allegedly carcinogenic, 1989 cell phone. Brand Blitz is an annual marketing exercise for these young business students to [...]
Video Ode to Toronto
Posted in Trevor Campbell, Video, tagged TED, TEDxToronto, Toronto, Trevor Campbell, Video on October 20, 2010 | Leave a Comment »
TEDxToronto recently hosted another seminal, thought provoking event. The daylong chatter-fest featured smart presenters sharing their points of view on a wide variety of topics. If you’re not familiar with TED, do yourself a favour and watch any of the videos that look interesting. You’ll see why the ideas presented are really “worth spreading.” What [...]
Issues Management Lessons
Posted in authenticity/credibility, Business, communications, public relations, Trevor Campbell, Uncategorized on January 18, 2010 | Leave a Comment »
What’s the PR lesson from Conan O’Brien’s battle with NBC? O’Brien’s emotionally charged jokes and attacks on the network bosses have been poignant and hilarious at times. Last Friday’s Tonight Show was no exception as O’Brien didn’t pull any punches: ”In the press this week, NBC has been calling me every name in the book. [...]
More Growth for PR
Posted in authenticity/credibility, communications, Corporate, public relations, Trevor Campbell on January 14, 2010 | Leave a Comment »
It’s always good news when a well-respected publication such as the Economist writes something positive about your industry. Much has been said and written by many marketing communications insiders about the challenges and opportunities faced by our industry. This navel-gazing is necessary and a lot of smart points have been made. However, the tips, tricks [...]
