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Archive for the ‘twitter’ Category

Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]

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I just heard that KFC is offering a $20,000 college scholarship for the best high school tweet. My initial reaction is that KFC will get a lot of marketing mileage. As a dad, if my girls were high school seniors, and if we lived in the US, I’d tell them to start tweeting; $20K is $20K! [...]

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I just read a great article on the Evolution of Blogging by Om Malik. He says that blogging offers the substance and context that micromessaging (Twitter) can’t. However, blogs need to move beyond the info-sharing role to better handle the increased amount of lifestreaming that will continue as “more and more bandwidth is available both [...]

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At Porter Novelli Canada we host what we call Feed Your Minds sessions ( lunch and learns) during which we sometimes bring in VIPs to share their wisdom. Mathew Ingram, Globe and Mail communities editor and Kevin Restivo, IDC research analyst have graced us. Last week, our head office in New York hosted Twitter co-founder, [...]

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Last week we had a good meeting with what I’d like to think is a potential client interested in social media.  They need to better understand how SM might be relevant to their business and, if so, how best to use it. I imagine there are many companies large and small having similar discussions internally or with [...]

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With all the drama and talk about newspaper decline and social media incline I thought I’d list how I get my information. It comes from many different sources which speak to the relevance of these outlets and mediums. Here’s a day in my weekday life, more or less. Jazz FM gets me started, with music mostly [...]

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The viability of Twitter

I just read Mathew Ingram’s blog reinforcing his argument that “Yes, Twitter is a news source.” I tend to agree with him but would add that regardless of whether Twitter is a news source or not, it’s important enough to pay attention to. If you’re in the business of gathering and sharing information, Twitter is [...]

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Last week I participated on a panel at Centennial College’s Talk is Cheap Unconference. Joe Thornley, Thornley Fallis, moderated and Martin Waxman, Palette PR, joined me on the following succinctly named panel, “So, how important is social media to getting a job and building a career in PR.” The conference was well attended with a [...]

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