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Archive for the ‘The Weather Network’ Category

Live Tweeting The Weather

Posted in communications, news, social media, The Weather Network, Trevor Campbell, twitter, tagged , , , , on August 25, 2011 | Leave a Comment »

Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]

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Planning For The Next Big Thing

Posted in advertising, communications, Digital, Marketing, media, MeteoMedia, PR, The Weather Network, Trevor Campbell, tagged , , , , , on August 2, 2011 | Leave a Comment »

I’ve recently completed the fiscal year 2012 corporate communications plan for The Weather Network / MétéoMédia where I work. With help from my team, we’re working to increasingly participate in weather-related conversations, online and off. This may seem like an easy task given that Canadians love talking about the weather and TWN/MM are popular brands. [...]

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HD Arrives at The Weather Network

Posted in advertising, communications, Digital, Earned Media, Marketing, media, PR, public relations, social media, The Weather Network, Video, YouTube, tagged , , , on June 3, 2011 | Leave a Comment »

We just soft-launched our brand new set and HD signal earlier this week. It’s currently available to MTS subscribers in Manitoba and will roll out later this month, and year, in other Canadian markets. We’ll promote the rollout later this month. Until then, check out the following videos made by our talented and creative programmer [...]

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