TBWA/Chiat/Day, New York and Absolut recently premiered NY-Z, a documentary about Jay-Z directed by Danny Clinch. The film focuses on the rapper and his September 11 benefit concert at MSG in New York and premiered on March 22 on Absolut’s Facebook page. Love Jay-Z and Alicia Keys’ Empire State of Mind
Archive for the ‘social media’ Category
NY-Z – An ABSOLUT Collaboration with Jay-Z
Posted in advertising, social media, TBWA\TORONTO on March 24, 2010 | Leave a Comment »
TBWA\TORONTO hires new Director of Digital Media Arts and Director of Earned Media
Posted in advertising, communications, public relations, social media on March 16, 2010 | Leave a Comment »
The release below announces an exciting next step for me as I begin my new role as Director of Earned Media at TBWA\TORONTO. This gig allows me to combine my PR and social media experience with the firm’s considerable digital and mass media expertise. Social media is forcing organizations to think and act differently when [...]
PodCamp Toronto
Posted in blogging, communications, customer engagement, media, newspaper, social media on February 22, 2010 | Leave a Comment »
I enjoyed a great Saturday mingling with and learning from the smart and interesting group of people at PodCamp Toronto. PodCamp Toronto 2010 is a free unconference bringing together professionals and hobbyists to explore the cutting edge of new and social media. The MakerCulture DIY experiment with open journalism is an intriguing project creating content and community [...]
Rotman Commerce Marketing Association
Posted in advertising, careers, communications, media, social media, Uncategorized on February 8, 2010 | Leave a Comment »
I was recently a judge at the Rotman Commerce Marketing Association Symposium which is an annual day-long event for commerce students interested in the fine art of persuasion. Promoted as the largest marketing event at the University of Toronto, the symposium with its lineup of industry vets enables students to learn about communications as a [...]
Radio’s part in the marketing mix?
Posted in advertising, communications, radio, social media, Trevor Campbell on February 2, 2010 | 2 Comments »
I was listening to Andy Barrie, the great host of CBC Radio One’s Metro morning, who announced his retirement after 15 years of leading this top-rated show. I will miss his gift for making radio interesting and informative. This change to Toronto’s number-one radio show coincidently follows on the heels of a conversation I had [...]
Tribalism, Bias and Climategate
Posted in advertising, blogging, journalist, media, news, social media, Trevor Campbell, Uncategorized on December 6, 2009 | Leave a Comment »
The current battle between climate change believers and deniers provides great reminders about the realities of media and tribalism. The climate change skeptics have gained considerable momentum as illustrated by the heated debate concerning emails hacked from servers at the University of East Anglia’s Climate Research Unit. I wonder what motivated the hackers. The hundreds of [...]
Rotman Commerce Brand Blitz
Posted in advertising, brand, communications, social media, Trevor Campbell on November 28, 2009 | 1 Comment »
I had the pleasure recently of participating as a judge at the University of Toronto’s Rotman Commerce Brand Blitz. Championed by Nicholas Austin, VP and managing director at Segal Communications, which sponsored the competition, the Brand Blitz is a marketing exercise for young business students to learn about advertising and communications. It’s also an opportunity for them [...]
The new letters to the editor
Posted in news, newspaper, public relations, social media, Uncategorized on November 21, 2009 | 2 Comments »
As I read the letters to the editor in the Globe and Mail this morning I’m reminded of how social media has super-sized our ability to respond to what we see and hear in the media. The letters are poignant and insightful and offer a variety of opinions regarding Richard Colvin, the diplomat who exposed [...]
PR and marketing as powerful as trusted peers
Posted in communications, public relations, social media, Trevor Campbell on August 21, 2009 | Leave a Comment »
I just read a great post by Shel Holtz that lists the powerful roles that PR and marketing continue to play. As he puts it, “I’m calling bullshit on the notion that trusted peers are more powerful than marketing and PR. It’s not an either/or situation; it’s not a competition. PR and marketing, done well, inform [...]
Evolving communications
Posted in blogging, social media, twitter on August 14, 2009 | 4 Comments »
I just read a great article on the Evolution of Blogging by Om Malik. He says that blogging offers the substance and context that micromessaging (Twitter) can’t. However, blogs need to move beyond the info-sharing role to better handle the increased amount of lifestreaming that will continue as “more and more bandwidth is available both [...]
Twigitty Tweets
- RT @MobileSyrup: Facebook looking to purchase Opera Software and release its own branded browser? bit.ly/KZRF6a 2 days ago
- Super insightful future of the open vs closed Internet discussion. @davewiner #mesh12 3 days ago
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