Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]
Archive for the ‘social media’ Category
Live Tweeting The Weather
Posted in communications, news, social media, The Weather Network, Trevor Campbell, twitter, tagged communications, news, social media, The Weather Network, twitter on August 25, 2011 | Leave a Comment »
VHF Transceiver at the Cottage
Posted in blogging, communications, Digital, media, PR, social media, Trevor Campbell, tagged Facebook, Google+, pr, social media, Trevor Campbell, twitter on August 7, 2011 | Leave a Comment »
It’s been a hot summer up at the cottage in the near north of Ontario and the lake is warmer than usual. I love the combination of new and old here. We have Wi-Fi and an outdoor shower under the trees, a very modern kitchen and fire pit on the rocks by the water. In [...]
HD Arrives at The Weather Network
Posted in advertising, communications, Digital, Earned Media, Marketing, media, PR, public relations, social media, The Weather Network, Video, YouTube, tagged pr, Video, weather, YouTube on June 3, 2011 | Leave a Comment »
We just soft-launched our brand new set and HD signal earlier this week. It’s currently available to MTS subscribers in Manitoba and will roll out later this month, and year, in other Canadian markets. We’ll promote the rollout later this month. Until then, check out the following videos made by our talented and creative programmer [...]
The Weather Network / MétéoMédia
Posted in communications, Digital, Marketing, media, public relations, social media, Trevor Campbell, tagged communications, marketing, MeteoMedia, pr, The Weather Network, Trevor Campbell on April 5, 2011 | Leave a Comment »
It’s hard to blog when you’ve started a new job. Actually, consistent blogging is challenging, period. But enough excuses. The Weather Network (MétéoMédia in Québec), where I started last month, has done something smart with its marketing communications department. It has linked PR, marketing, research and social together to engage and inform the millions of [...]
Black Print on White Page
Posted in blogging, communications, Digital, public relations, social media, tagged blogging, communications, Digital, pr, social media, Trevor Campbell on February 20, 2011 | Leave a Comment »
Does text colour matter? Specifically, online, is black print on a white page easier to read than white print on a black page? Yes it is because it’s easier on your eyes. We’re also accustomed to this colour scheme based on all the newspapers and books we’ve read. I’ve always believed black-on-white is better and a [...]
Newspapers: Still Popular
Posted in blogging, communications, Digital, journalist, Marketing, media, newspaper, social media, tagged Digital, marketing, media, newspaper, pr, social media, Trevor Campbell on February 14, 2011 | Leave a Comment »
I’m one of the more than 14.7 million Canadians reading newspapers. Many of whom likely didn’t know that the newspaper industry is thriving. Prior to seeing this Toronto Star story about this surprisingly robust medium, I thought I might be out of touch and wasting time on broadsheets visa vis digital information sources. You see, I enjoy the [...]
Fine Line Between Earned and Paid Media
Posted in advertising, blogging, communications, Earned Media, journalist, Marketing, Paid Media, public relations, social media, tagged advertising, blogging, Branding, Earned Media, marketing, paid media, public relations, social media on December 3, 2010 | 2 Comments »
I read a smart post by Dave Fleet about “Why Paying Bloggers For Posts Changes the Game.” He basically says that paying for the post turns it into paid media, also known as advertising. And if the media, or coverage, is paid for then perhaps the advertiser influences the content. This paid content emerges as [...]
Smart Marketing?
Posted in hashtag, Marketing, social media, twitter, tagged hashtag, marketing, social media, twitter on November 18, 2010 | Leave a Comment »
I just heard that KFC is offering a $20,000 college scholarship for the best high school tweet. My initial reaction is that KFC will get a lot of marketing mileage. As a dad, if my girls were high school seniors, and if we lived in the US, I’d tell them to start tweeting; $20K is $20K! [...]
Offline
Posted in blogging, social media, Wireless, tagged blogging, social media, Wireless on May 31, 2010 | Leave a Comment »
I recently spent a weekend at the cottage basking in the glory of hot, sunny days, cool nights and very few bugs. It was a great time enjoying family and life and being offline. Not by design of course, our high-speed modem died and there was no way to get a replacement during the few [...]
Branded Content
Posted in advertising, brand, Earned Media, social media, TBWA\TORONTO, tagged advertising, Branded Content, Earned Media on April 21, 2010 | Leave a Comment »
Here’s a great post on the MAD Blog which is owned and operated by TBWA\EUROPE. The post is pulled from the weekly memo penned by Jean-Marie Dru, Chairman of TBWA\ Worldwide. He says, “We have been talking about branded content for years. And also of brand content. In the first case, the brand participates in [...]
Twigitty Tweets
- RT @MobileSyrup: Facebook looking to purchase Opera Software and release its own branded browser? bit.ly/KZRF6a 2 days ago
- Super insightful future of the open vs closed Internet discussion. @davewiner #mesh12 3 days ago
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