It’s been a hot summer up at the cottage in the near north of Ontario and the lake is warmer than usual. I love the combination of new and old here. We have Wi-Fi and an outdoor shower under the trees, a very modern kitchen and fire pit on the rocks by the water. In [...]
Archive for the ‘media’ Category
VHF Transceiver at the Cottage
Posted in blogging, communications, Digital, media, PR, social media, Trevor Campbell, tagged Facebook, Google+, pr, social media, Trevor Campbell, twitter on August 7, 2011 | Leave a Comment »
Planning For The Next Big Thing
Posted in advertising, communications, Digital, Marketing, media, MeteoMedia, PR, The Weather Network, Trevor Campbell, tagged communications, marketing, pr, research, social media, Trevor Campbell on August 2, 2011 | Leave a Comment »
I’ve recently completed the fiscal year 2012 corporate communications plan for The Weather Network / MétéoMédia where I work. With help from my team, we’re working to increasingly participate in weather-related conversations, online and off. This may seem like an easy task given that Canadians love talking about the weather and TWN/MM are popular brands. [...]
HD Arrives at The Weather Network
Posted in advertising, communications, Digital, Earned Media, Marketing, media, PR, public relations, social media, The Weather Network, Video, YouTube, tagged pr, Video, weather, YouTube on June 3, 2011 | Leave a Comment »
We just soft-launched our brand new set and HD signal earlier this week. It’s currently available to MTS subscribers in Manitoba and will roll out later this month, and year, in other Canadian markets. We’ll promote the rollout later this month. Until then, check out the following videos made by our talented and creative programmer [...]
The Power of Words…. And Images
Posted in advertising, Marketing, media, public relations, tagged advertising, marketing, pr, Trevor Campbell on April 20, 2011 | Leave a Comment »
This well-conceived and persuasive spot by online content specialists, PurpleFeather, reminds me that some ads are great.
The Weather Network / MétéoMédia
Posted in communications, Digital, Marketing, media, public relations, social media, Trevor Campbell, tagged communications, marketing, MeteoMedia, pr, The Weather Network, Trevor Campbell on April 5, 2011 | Leave a Comment »
It’s hard to blog when you’ve started a new job. Actually, consistent blogging is challenging, period. But enough excuses. The Weather Network (MétéoMédia in Québec), where I started last month, has done something smart with its marketing communications department. It has linked PR, marketing, research and social together to engage and inform the millions of [...]
Newspapers: Still Popular
Posted in blogging, communications, Digital, journalist, Marketing, media, newspaper, social media, tagged Digital, marketing, media, newspaper, pr, social media, Trevor Campbell on February 14, 2011 | Leave a Comment »
I’m one of the more than 14.7 million Canadians reading newspapers. Many of whom likely didn’t know that the newspaper industry is thriving. Prior to seeing this Toronto Star story about this surprisingly robust medium, I thought I might be out of touch and wasting time on broadsheets visa vis digital information sources. You see, I enjoy the [...]
PodCamp Toronto
Posted in blogging, communications, customer engagement, media, newspaper, social media on February 22, 2010 | Leave a Comment »
I enjoyed a great Saturday mingling with and learning from the smart and interesting group of people at PodCamp Toronto. PodCamp Toronto 2010 is a free unconference bringing together professionals and hobbyists to explore the cutting edge of new and social media. The MakerCulture DIY experiment with open journalism is an intriguing project creating content and community [...]
Rotman Commerce Marketing Association
Posted in advertising, careers, communications, media, social media, Uncategorized on February 8, 2010 | Leave a Comment »
I was recently a judge at the Rotman Commerce Marketing Association Symposium which is an annual day-long event for commerce students interested in the fine art of persuasion. Promoted as the largest marketing event at the University of Toronto, the symposium with its lineup of industry vets enables students to learn about communications as a [...]
Tribalism, Bias and Climategate
Posted in advertising, blogging, journalist, media, news, social media, Trevor Campbell, Uncategorized on December 6, 2009 | Leave a Comment »
The current battle between climate change believers and deniers provides great reminders about the realities of media and tribalism. The climate change skeptics have gained considerable momentum as illustrated by the heated debate concerning emails hacked from servers at the University of East Anglia’s Climate Research Unit. I wonder what motivated the hackers. The hundreds of [...]
CCPRF – The Changing PR Landscape
Posted in communications, Corporate, media, newspaper, Porter Novelli, public relations, social media on June 19, 2009 | Leave a Comment »
The Canadian Council of Public Relations Firms, of which Porter Novelli is a member, is hosting an invitation-only event on June 23: The Changing PR Landscape. The Canadian Council of PR Firms is a national organization of leading public relations consulting firms operating in Canada. The CCPRF is dedicated to promoting the role of public [...]
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