It’s been a hot summer up at the cottage in the near north of Ontario and the lake is warmer than usual. I love the combination of new and old here. We have Wi-Fi and an outdoor shower under the trees, a very modern kitchen and fire pit on the rocks by the water. In [...]
Archive for the ‘Digital’ Category
VHF Transceiver at the Cottage
Posted in blogging, communications, Digital, media, PR, social media, Trevor Campbell, tagged Facebook, Google+, pr, social media, Trevor Campbell, twitter on August 7, 2011 | Leave a Comment »
Planning For The Next Big Thing
Posted in advertising, communications, Digital, Marketing, media, MeteoMedia, PR, The Weather Network, Trevor Campbell, tagged communications, marketing, pr, research, social media, Trevor Campbell on August 2, 2011 | Leave a Comment »
I’ve recently completed the fiscal year 2012 corporate communications plan for The Weather Network / MétéoMédia where I work. With help from my team, we’re working to increasingly participate in weather-related conversations, online and off. This may seem like an easy task given that Canadians love talking about the weather and TWN/MM are popular brands. [...]
HD Arrives at The Weather Network
Posted in advertising, communications, Digital, Earned Media, Marketing, media, PR, public relations, social media, The Weather Network, Video, YouTube, tagged pr, Video, weather, YouTube on June 3, 2011 | Leave a Comment »
We just soft-launched our brand new set and HD signal earlier this week. It’s currently available to MTS subscribers in Manitoba and will roll out later this month, and year, in other Canadian markets. We’ll promote the rollout later this month. Until then, check out the following videos made by our talented and creative programmer [...]
The Weather Network / MétéoMédia
Posted in communications, Digital, Marketing, media, public relations, social media, Trevor Campbell, tagged communications, marketing, MeteoMedia, pr, The Weather Network, Trevor Campbell on April 5, 2011 | Leave a Comment »
It’s hard to blog when you’ve started a new job. Actually, consistent blogging is challenging, period. But enough excuses. The Weather Network (MétéoMédia in Québec), where I started last month, has done something smart with its marketing communications department. It has linked PR, marketing, research and social together to engage and inform the millions of [...]
Black Print on White Page
Posted in blogging, communications, Digital, public relations, social media, tagged blogging, communications, Digital, pr, social media, Trevor Campbell on February 20, 2011 | Leave a Comment »
Does text colour matter? Specifically, online, is black print on a white page easier to read than white print on a black page? Yes it is because it’s easier on your eyes. We’re also accustomed to this colour scheme based on all the newspapers and books we’ve read. I’ve always believed black-on-white is better and a [...]
Newspapers: Still Popular
Posted in blogging, communications, Digital, journalist, Marketing, media, newspaper, social media, tagged Digital, marketing, media, newspaper, pr, social media, Trevor Campbell on February 14, 2011 | Leave a Comment »
I’m one of the more than 14.7 million Canadians reading newspapers. Many of whom likely didn’t know that the newspaper industry is thriving. Prior to seeing this Toronto Star story about this surprisingly robust medium, I thought I might be out of touch and wasting time on broadsheets visa vis digital information sources. You see, I enjoy the [...]
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