Recently, I had the privilege of sitting on the other side of the pitch table and evaluating University of Toronto Rotman Commerce students who were presenting marketing ideas for a fictional product. The product this time was an allegedly carcinogenic, 1989 cell phone. Brand Blitz is an annual marketing exercise for these young business students to [...]
Archive for the ‘communications’ Category
Rotman Commerce Marketing Association
Posted in communications, public relations, Trevor Campbell, tagged Branding, communications, public relations, Trevor Campbell on December 2, 2010 | 3 Comments »
Mass Media Still Massively Infleuntial
Posted in advertising, authenticity/credibility, brand, communications, tagged advertising, Credibility, GM on May 18, 2010 | Leave a Comment »
When I first saw General Motor’s CEO, Ed Whitacre on a TV ad saying GM had paid back the government loans five years early I thought “damn, that’s impressive.” Apparently a lot of other consumers also liked what they saw, according to polling firms. But wait a minute, it turns out that these GM ads [...]
Issues Management Lessons
Posted in authenticity/credibility, Business, communications, public relations, Trevor Campbell, Uncategorized on January 18, 2010 | Leave a Comment »
What’s the PR lesson from Conan O’Brien’s battle with NBC? O’Brien’s emotionally charged jokes and attacks on the network bosses have been poignant and hilarious at times. Last Friday’s Tonight Show was no exception as O’Brien didn’t pull any punches: ”In the press this week, NBC has been calling me every name in the book. [...]
More Growth for PR
Posted in authenticity/credibility, communications, Corporate, public relations, Trevor Campbell on January 14, 2010 | Leave a Comment »
It’s always good news when a well-respected publication such as the Economist writes something positive about your industry. Much has been said and written by many marketing communications insiders about the challenges and opportunities faced by our industry. This navel-gazing is necessary and a lot of smart points have been made. However, the tips, tricks [...]
Public Relations: Customer Service Experts
Posted in authenticity/credibility, brand, communications, customer engagement, public relations, stakeholder, Trevor Campbell on November 16, 2009 | 2 Comments »
Public relations pros are the best customer service reps. Of course there are many great and helpful CSRs working in various client-side customer service departments dedicated to solving problems. However, it’s been my experience that when customers call the PR team, after not getting any satisfaction through the usual CSR routes, their problem gets solved. Here’s why, [...]
