Tornados are top of mind in Ontario these days after one ripped through Goderich this week and the threat of severe storms earlier tonight. This fact was evident for a few hours on Twitter. #tornadowatch, Southern Ontario and Weather Network, where I work, all trended in the Canadian top nine. Ontarians, including a couple talented [...]
Archive for the ‘communications’ Category
Do Mixed Messages Dilute Trust?
Posted in authenticity/credibility, communications, public relations, tagged Edelman, marketing, pr, Trevor Campbell on January 27, 2011 | Leave a Comment »
After reading the survey results in this year’s Edelman Trust Barometer, in addition to media coverage, I wonder if the survey confirms that mixed messages dilute trust. In the US, where trust is down across the board according to the survey, the well-coordinated messages from the Republicans, Tea Party and conservative pundits contradict everything stated [...]
Let Him Speak
Posted in brand, communications, Corporate, tagged communications, freedom of speech, public relations on January 8, 2011 | Leave a Comment »
I may not agree with everything said in the video below but my corporate communications advice would be to let him speak. Why? It makes more sense to limit the focus of the story on the guy with the megaphone instead of focusing the story on the brand that tried to silence freedom of speech.
