It’s been a hot summer up at the cottage in the near north of Ontario and the lake is warmer than usual. I love the combination of new and old here. We have Wi-Fi and an outdoor shower under the trees, a very modern kitchen and fire pit on the rocks by the water. In [...]
Archive for the ‘blogging’ Category
VHF Transceiver at the Cottage
Posted in blogging, communications, Digital, media, PR, social media, Trevor Campbell, tagged Facebook, Google+, pr, social media, Trevor Campbell, twitter on August 7, 2011 | Leave a Comment »
Black Print on White Page
Posted in blogging, communications, Digital, public relations, social media, tagged blogging, communications, Digital, pr, social media, Trevor Campbell on February 20, 2011 | Leave a Comment »
Does text colour matter? Specifically, online, is black print on a white page easier to read than white print on a black page? Yes it is because it’s easier on your eyes. We’re also accustomed to this colour scheme based on all the newspapers and books we’ve read. I’ve always believed black-on-white is better and a [...]
Newspapers: Still Popular
Posted in blogging, communications, Digital, journalist, Marketing, media, newspaper, social media, tagged Digital, marketing, media, newspaper, pr, social media, Trevor Campbell on February 14, 2011 | Leave a Comment »
I’m one of the more than 14.7 million Canadians reading newspapers. Many of whom likely didn’t know that the newspaper industry is thriving. Prior to seeing this Toronto Star story about this surprisingly robust medium, I thought I might be out of touch and wasting time on broadsheets visa vis digital information sources. You see, I enjoy the [...]
Fine Line Between Earned and Paid Media
Posted in advertising, blogging, communications, Earned Media, journalist, Marketing, Paid Media, public relations, social media, tagged advertising, blogging, Branding, Earned Media, marketing, paid media, public relations, social media on December 3, 2010 | 2 Comments »
I read a smart post by Dave Fleet about “Why Paying Bloggers For Posts Changes the Game.” He basically says that paying for the post turns it into paid media, also known as advertising. And if the media, or coverage, is paid for then perhaps the advertiser influences the content. This paid content emerges as [...]
Offline
Posted in blogging, social media, Wireless, tagged blogging, social media, Wireless on May 31, 2010 | Leave a Comment »
I recently spent a weekend at the cottage basking in the glory of hot, sunny days, cool nights and very few bugs. It was a great time enjoying family and life and being offline. Not by design of course, our high-speed modem died and there was no way to get a replacement during the few [...]
PodCamp Toronto
Posted in blogging, communications, customer engagement, media, newspaper, social media on February 22, 2010 | Leave a Comment »
I enjoyed a great Saturday mingling with and learning from the smart and interesting group of people at PodCamp Toronto. PodCamp Toronto 2010 is a free unconference bringing together professionals and hobbyists to explore the cutting edge of new and social media. The MakerCulture DIY experiment with open journalism is an intriguing project creating content and community [...]
Tribalism, Bias and Climategate
Posted in advertising, blogging, journalist, media, news, social media, Trevor Campbell, Uncategorized on December 6, 2009 | Leave a Comment »
The current battle between climate change believers and deniers provides great reminders about the realities of media and tribalism. The climate change skeptics have gained considerable momentum as illustrated by the heated debate concerning emails hacked from servers at the University of East Anglia’s Climate Research Unit. I wonder what motivated the hackers. The hundreds of [...]
Evolving communications
Posted in blogging, social media, twitter on August 14, 2009 | 4 Comments »
I just read a great article on the Evolution of Blogging by Om Malik. He says that blogging offers the substance and context that micromessaging (Twitter) can’t. However, blogs need to move beyond the info-sharing role to better handle the increased amount of lifestreaming that will continue as “more and more bandwidth is available both [...]
Twigitty Tweets
- RT @MobileSyrup: Facebook looking to purchase Opera Software and release its own branded browser? bit.ly/KZRF6a 2 days ago
- Super insightful future of the open vs closed Internet discussion. @davewiner #mesh12 3 days ago
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