I just read a great article on the Evolution of Blogging by Om Malik. He says that blogging offers the substance and context that micromessaging (Twitter) can’t. However, blogs need to move beyond the info-sharing role to better handle the increased amount of lifestreaming that will continue as “more and more bandwidth is available both at home and on the go.”
Malik makes great points in this post which led to many interesting replies including this one by Cody Brown: “Making blogging more nimble as a platform is all well and good but I think the takeaway here is that blogging will continue to become less like a lecture hall and more like a cocktail party. The structure of the traditional blog post, including this one (Malik’s), isn’t designed to be free-flowing, it’s designed to worship the blogger. The responses are at the bottom, not the top and all of them can be ignored. Twitter is the opposite. This isn’t to say that one style is better than the other, both are important, but I think you can guess, when given a choice between a lecture and a cocktail party, where you will spend most of your time.”
As much as being worshipped would be nice, I also like the idea of Message Man being more of a conversation instead of a lecture. It’s a business lifestream filled with insights, links, photos and even videos on communications. It’s one of the places for me to discuss the best ways to engage, influence and activate people, both online and offline; and to participate in the evolution of communications.